Our exciting journey started back in 1971. It was then that the first generation of Serkos jewellers took the great leap and breathed life into a different store that broke new ground into jewellery. The decision was sparked by advanced craftsmanship that was eager to find new expressive pathways. It was inspired by sheer burning passion to create. And it was reinforced by the strong conviction that something was truly missing from the then scenery. The Serkos jewellery Store immediately won over the hearts of the discerning Athenian public. Very soon its fame grew far beyond the confines of the city, attracting a hi-level clientele from all over Greece and abroad. Naturally, nothing happens by chance. Our unique jewellery designs and our exquisite collection of fine watches and gifts are a winning combination. But there is something more that sets us apart. We believe deep in our hearts that choice of a jewellery piece or a fine watch or a gift is a personal journey that has to be cherished and celebrated. We take great care to provide personal consultation and support across this journey – and beyond. This is why we have developed life-long relationships with our clientele – people who love and trust us, enjoy our time together - and pass their torch to their children. Likewise, we move on. As the second generation of Serkos jewellers takes over, our store enters a new era – but never distancing itself from the principles and values that brought us here, and made us what we are. Always committed to absolute quality, captivating style and above all the element of personal service, we welcome you in the new era of Serkos.